Who is Waldo?
A Bear in Search of a Better Life...
Waldo used to work for a local New Hampshire liquor broker as a promotional representative for Jack Daniels. He was an associate of Rich Early, who was a regional sales manager for the company. Waldo and Rich worked long hours together doing product promotions in local bars, ski areas, and restaurants as well as tastings and other special events in liquor stores. After working a string of late nights and long weekends, Waldo turned to Rich and said, “Bud, I need to find a new gig; this one is killing me!”
Rich looked at him for a long time, taking in his brown fur and the lumpy stuffing. “What else are you going to do?” he finally asked. “You’re a bear for Pete’s sake and a stuffed one to boot!”
Waldo just shook his head. “The late nights and weekends are wearing on me. Plus, I’d rather use my talents selling something more uplifting, more substantial. I’m a good promoter; people love me! I want to represent products that help people. I want to make a difference.”
Rich looked at him and smiled. “Bud, I just might have a solution. Let me talk to my sister Liz. She and her husband Jeff own All-Ways Accessible. They sell elevators & lifts; products that help people make their homes and business more “visitable” for people of all abilities. They might be able to use someone with your talents.”